NORA is pitching live in Sydney · 17 September · SVP Demo Day Register to attend
Call bell · Room 412 With NORA · Room 412 Patient request · language unknown “My pain is 7/10, started 30 min ago.” ES → EN

The nurse arrives better informed.

NORA is a clinical communication platform for nursing teams, starting in residential aged care. It helps care teams understand what a person needs before the first response, while keeping judgement and care decisions with staff.

Phase 1 prototype · pilot conversations open
1st place, Harvard HSIL Sydney Hub · Global top 20
01 · The problem

A request for help
should carry context.

A call signal tells staff that someone needs help. It often cannot tell them what is needed, what was said, or which language the person is most comfortable using.

Response
50%

of target response times exceeded

Across 201 observed call-light events in four nursing homes, staff exceeded facility response-time expectations half the time.

Call-light observational study ↗
Workload
10%

not immediately assisted

In the same study, 20 of 201 call-light events were cancelled without immediate assistance during periods of high workload.

Call-light observational study ↗
Communication
13%

linked to language barriers

Among 1,553 safety reports concerning non-English-speaking patients, language barriers were judged likely or plausibly related in 13%.

Patient-safety report analysis ↗

Figures describe the cited studies and should not be read as universal rates across all care settings.

02 · The solution

Capture. Clarify.
Arrive informed.

NORA adds a context layer to patient requests. It supports the nurse’s judgement; it does not replace it.

1

Request

A patient or resident asks for assistance through the care environment’s existing workflow.

2

Context

NORA adds useful information before staff respond, including when communication is difficult.

3

Respond

The care team arrives better informed, with every judgement and care decision remaining theirs.

N Nursing
O Operations
R Response
A Assistant

NORA presents. Nurses prioritise.

Context before the bedside.

03 · The opportunity

From a signal.
To a better first response.

The value of NORA is simple: help care teams know more before they respond, without taking decisions out of their hands.

The signal

Someone needs help

Traditional call systems can tell staff a person is asking for help, but rarely what they need.

The gap

Context arrives too late

Staff may only learn what is happening once they reach the room. Language and communication barriers can add friction.

The opportunity

Begin better informed

NORA adds useful context before the first response, while staff retain judgement and every care decision.

Phase 1 prototypeDetailed product demonstrations are shared privately with prospective care partners.

04 · The team

Built by clinicians,
engineers, and operators.

A multidisciplinary team rethinking how clinical communication works in high-pressure environments.

Mohamad Assoum

Dr. Mohamad Assoum

Founder & CEO

Global health leader with experience across WHO, CIFF, and Merck KGaA. Background in health systems design and strengthening, with a focus on scaling impactful solutions across complex care environments.

LinkedIn
Ava Frohna

Ava Frohna

Co-Founder & Chief Technology Officer

Master of Cybersecurity student at the University of Sydney, focused on secure system design and healthcare data infrastructure. Experience building scalable, high-reliability systems with a focus on safety and performance.

LinkedIn
Ted Dennis

Ted Dennis

Co-Founder & Chief Commercial Officer

Strategy consultant turned healthtech builder. Ted leads NORA's commercial expansion, with a background spanning top-tier consulting and complex institutional clients across Australia and beyond.

LinkedIn
05 · Sydney Venture Partners Demo Day

Sydney, we’re
taking the stage.

NORA has been selected to pitch at Sydney Venture Partners’ first-ever Demo Day, in front of a judging panel from Blackbird, Airtree, Repeat Builders and Side Stage Ventures.

If you’re in Sydney, come see the pitch and meet the founders, investors and operators building across the city.

Register to attend
06 · Work with us

Shape the next care
workflow with us.

We’re speaking with residential aged care providers, hospitals, nurses and technology partners about co-discovery and future pilots.